Stuff Asian People Like

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#78 Sriracha Sauce

Posted June 9th, 2008 by Peter · 36 Comments

Reminiscing about the countless times I’ve been to Vietnamese Pho Restaurants, there has always been one constant: Sriracha Hot Sauce. This sweet, spicy, and tangy package of ground chili has smothered delicacies ranging from soups and pastas to even pizzas and hot dogs for the longest time. But for what reason?

“It adds a necessary zest and hotness to food without the vinegar aftertaste of tobasco sauce,” says one of our readers.

“It’s tangy and spicy. It’s got kick to it! I started getting so attached to this as a kid living. When my parents took us out for Pho- vietnamese noodles. I fell inlove with Siracha!! My soup bowl of noodles would have christmas colors red broth and floating green cilantro and green onions.” member

Now that you’ve heard what some people are saying, here’s the SAPL smackdown: Sriracha is loved by asians because it is in fact an Asian Product (of Thailand), it is multipurpose in uses, and it’s a libido booster. It also embodies the Chinese Zodiac’s very own Rooster, which is known for having various distinct traits.

Many don’t know the origins of the Sriracha Sauce because it has been so commercialized that the sauce we now use isn’t even the original thai product. (The Huy Fong Foods product has sodium bisulfate as a preservative. It is also chunkier, giving it the consistency of ketchup.) Nevertheless, it is still an Asian Product…

A very versatile Asian product indeed:

“Quite possibly one of the greatest inventions in the universe. I use this on so many things, it’s ridiculous. Anyone else use it to spice up spaghetti sauce? YUM!!! ” says Delilah.

It’s used on Scrambled Eggs, Salad Dressing, Pad Thai, Steak Sauce, Corn on a Cob, Pizza, Buffalo Wings, and even Pop Corn. In a pinch, it could even work as mace, as many asian women carry a bottle of Sriracha with them just in case an occasion arises. Talk about being prepared.

Sriracha Sauce is also partly responsible for the high population level in Asia. Mentioned in a previous post, spicy foods are libido boosters because they cause blood vessels to dilate which allows better circulation of blood. Every Asian (heck every man) knows the importance of being able to get blood to certain areas of their bodies as quickly as possible (no, not the brain). Are you still wondering why Asians comprise 60% of the world population with 3.8 Billion People (20% of which are solely in China and India)?

And people everywhere know the distinct Rooster Branding that goes with Sriracha Sauce as well. The Rooster symbol has become synonymous with tangy and zesty-ness (if that’s a word). Thousands of years before, however, Asians developed a Zodiac system which gave identity to the Rooster. According to Wikipedia, “the Rooster is very observant, brave, and resilient. Roosters are happiest when they are surrounded by others, at a party or just a social gathering. They are also constantly seeking attention.”

A bottle of Sriracha is bright red (quite easy to notice), watches keenly over every bowl of Pho or food it is complimenting, and is always surrounded by people. I guess the Si-Rache inhabitants were very meticulous in choosing an animal that would represent their product the best.

Now that this inconspicuous red bottle has been dissected down to a science, there is still a matter of finding out where to purchase it. Sriracha (Sree-Raw-Chaw), due to high commercialization, can be found at your local grocery stores. More recently, it’s been showing itself at larger stores like Costco and Sam’s Club. If you’re ever in doubt though, there’s always an Asian Supermarket waiting for you down the street. Heck, use it as an opportunity to practice your Chinese, talk about your childrens’ college aspirations, get a pedicure (save for later post), and purchase some fresh produce all at the same time.

Asians love Sriracha Sauce because it takes the ordinary and makes it extraordinary. It gives Michael Jackson back his original facial structure. It gives asians an incentive to procreate. It reminds Asians of the Rooster’s zodiac characteristics. That’s the beauty of Asia. You always get more than you ask for. Sriracha Sauce embodies all that is good in Asian Cuisine– offering an added zest to food that was mediocre at best. (yes, I rhymed). Good night.

And yes, Asians aren’t the only people that love it!

Last 5 posts by Peter

Tags: Food & Beverage · Habits · Products · Tidbits

36 responses so far ↓

  • 1 norm // Jun 9, 2008 at 6:33 pm

    poor choice in asian group picture … i dont know if it was intentional, but if you know the story behind that picture i dont think you would have put it up.

  • 2 YvesPaul // Jun 10, 2008 at 7:43 am

    I don’t really know if Asians really do love Sriracha or maybe it’s just an Asian product that white people discovered and love. I don’t hate it but personally I like the sweet and spicy Thai chicken sauce better. Sriracha has been even been mentioned on Top Chef, I think a white female chef used it on ice cream last season.

  • 3 YASPy Chick // Jun 10, 2008 at 8:47 am

    I guess I’m the only person who doesn’t like this! Everyone in my fam does.

  • 4 BananaBoy // Jun 11, 2008 at 9:13 am

    I never found out if its pronounced Srih- racha or Sir-acha. It’s good though!

  • 5 Leah Lewis // Jun 12, 2008 at 1:10 pm

    Proof it’s inspiration:

  • 6 Thuy Nguyen // Jun 14, 2008 at 4:01 pm

    Two things.

    One. Yes, YvesPaul, asian people really do LOVE Sriracha sauce.

    Two. Tell Nancy that I love her!


  • 7 fil // Jun 15, 2008 at 7:06 am

    That’s the COCK sauce.

  • 8 tony van // Jun 15, 2008 at 7:58 pm

    i love using this for my pho..

  • 9 Mitusbishited // Jun 20, 2008 at 11:18 am

    siriracha sauce sux azz…

  • 10 Anonymous // Jun 23, 2008 at 8:19 pm

    god this stuff is great. If you go to any asian household, you’ll be guaranteed to find this sauce in their kitchen; right next to the soy sauce and sesame oil.

  • 11 McGreenGal // Jun 24, 2008 at 11:07 am

    I’m half Korean, but I whole-heartedly love the hot sauce. It’s especially good in chicken-flavored ramen!

  • 12 Annie // Jul 1, 2008 at 8:27 am

    My dad eats this. I can’t stand chilli!

  • 13 Part Time Thai Dope Fiend // Jul 5, 2008 at 3:26 am

    It’s pronounced “See ra cha.” It is named after the town it originated in, “Sri Racha” in Thailand near Pattaya. (The “r” in “Sri” is silent). A visit to Sri Racha reveals a town that smells of chili and vinegar. Very nice.

    Note that the brand that we all love here in the US is actually made in Southern California.

    I spy a bottle of it right here on my coffee table!

  • 14 Pim // Jul 5, 2008 at 3:47 pm

    Sree-raw-chaw? What are you guys drinking?

  • 15 Yellow Fever // Jul 8, 2008 at 1:07 am

    I must say, in my Korean family, Sriracha sauce has supplanted the good old Go-chu-jang (pepper paste) as the sauce of choice in making things spicy. We also have a bottle of Tabasco sauce, but it does not hold candle to the Sriracha sauce. I am indepted to the Thai people for the sauce.

  • 16 Ben // Jul 16, 2008 at 9:21 pm

    I always found it weird that Sriracha is so popular in the US, because in Thailand we only use it for fried mussels! I swear foreigners like it so much more than actual Thai people! It’s so weird!

  • 17 chairman mao // Aug 7, 2008 at 5:49 am

    I rike sauce with mac’n'cheese

  • 18 JC // Sep 6, 2008 at 11:58 pm

    Why isn’t Soy Sauce in your list? Can’t be called asian without mentioning the savor that is soy.

  • 19 Jack // Oct 28, 2008 at 2:56 pm

    These websites are a plague to the internet

  • 20 Linette L. Radcliff // Nov 17, 2008 at 8:38 am

    There are 2 kinds of Sriracha sauce, the one like you mention here ( and then also the original one from Thailand ( which is really quite different.

  • 21 Not Korean // Dec 27, 2008 at 3:04 pm

    Is that what that stuff is called? My ex used to put it on everything, but she called it Cock Sauce because of the rooster on the bottle. Whenever we’d go to an Asian restaurant she’d ask a waitperson for “Cock Sauce” and they always knew what she was talking about.

  • 22 miamibuzz // Feb 20, 2009 at 11:11 am

    @Part Time Thai Dope Fiend:

    “It’s pronounced “See ra cha.” It is named after the town it originated in, “Sri Racha” in Thailand near Pattaya. (The “r” in “Sri” is silent).”

    Definitely, definitely wrong. Per Huy Fong, the American company that makes the “rooster” version, it’s shree-RAH-cha. It’s “shree”, as in the proper pronunciation of Sri Lanka. You wouldn’t say “Si Lanka,” would you?

  • 23 swh! // Jul 18, 2009 at 6:03 pm

    saw your post about sriracha, just found these shirts, they rule.

  • 24 SpankRamen // Jul 18, 2009 at 9:43 pm

    A lot of people call it “cock sauce”, but I’ve always called it “red rooster”. The cool thing about this stuff is, if you have a stopped up nose, a teaspoon of this will have you breathing in no time. However, your nose will run a marathon so keep the kleenex colse by.

  • 25 SpankRamen // Jul 18, 2009 at 9:47 pm

    Oops! I meant close by. See what happens when you try to type while you’re high on “red rooster”?

  • 26 pablo // Aug 24, 2009 at 9:40 am

    I’m starting to think this website should be called “what mexicans like about asians.”

  • 27 got-rice // Oct 11, 2009 at 7:46 pm

    sriracha=tapatio for asians.

  • 28 Anonymous // Feb 4, 2010 at 12:26 am

    @got-rice, im asian but i actually prefer tapatio over spiracha. its less spicy.

  • 29 amazon ghd // Sep 6, 2010 at 7:41 pm

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  • 31 silk scarf // Oct 21, 2010 at 11:04 pm

    Thanks for you sharing.

  • 32 silk scarf // Oct 28, 2010 at 1:17 am

    very good.

  • 33 Organic@MeatHub Inc. // Dec 29, 2010 at 9:04 am

    I’m a huge fan of Sriracha…. sadly, my friends have a nickname for it. :D

  • 34 ceiling tiles // Mar 4, 2011 at 4:23 pm

    great post!! I love hot sauce by Sriracha!

  • 35 I love Sriracha // Apr 7, 2012 at 8:36 pm

    Sriracha tastes good on everything
    pho, rice, ramen, pizza, eggs, all pastas, sandwiches, soups, everything. it’s magic sauce. I am one of those “Asian Women” who have a bottle at home, a bottle at work, and gets very upset when someone else finishes my bottle and leaves me none.

  • 36 ilovehorseyrides // Sep 26, 2015 at 3:38 pm

    I LOVE sriracha!!! It’s so delicious!!! :)

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